The studio finally has a website of its own
We launched the PT Lensiro Digital Solusi corporate site — tri-lingual, type-led, and built on the same stack we ship to clients. Here are the decisions behind it.
Until this week, when someone asked "who are you," the answer was always a mosaic: a link to Lensiro, a LinkedIn profile, a few lines in a pitch deck. There was no single place that said: this is the studio, this is how we work, this is what we believe.
As of today, corporate.lensiro.com is that place.
Why now
PT Lensiro Digital Solusi was founded in Q1 2025. We deliberately held off shipping a corporate site for the first year — not out of laziness, but because we didn't have a stable story yet. Our first product, Lensiro Optik, was still finding its shape. The team was still growing. The B2B clients we serve came through network, not search.
A corporate site written too early is just marketing copy. We waited until there was something with weight to say.
Three decisions that explain this site
Tri-lingual from day one. Indonesian, English, 日本語 — not for the appearance of being global, but because all three are working languages here. Clients in Lumajang. Partners in Tokyo. Engineers reading technical docs in English. Picking one "primary" language would have painted a studio smaller than the reality.
Type-led, not visual-led. No hero illustration. No bouncy scroll animations. Inter Tight for display, Inter for body, JetBrains Mono for anything technical. One accent color. Generous margins. This isn't aesthetic preference — it's a promise: we're not a studio that decorates over thin content.
Built on the stack we ship to clients. Astro 5, Tailwind 4, Keystatic as the CMS, deployed as a static site. Every technical decision here had to answer one question: would this scale to a client bigger than us? The answer always had to be yes.
What will live here
This Press section is going to be filled with three kinds of writing:
- Press — whenever a publication writes about our products or the studio.
- Talks — slides and recordings from talks we give, especially in the AWS communities in Indonesia and Japan.
- Writing — technical notes and opinions on vertical SaaS, infrastructure, and what Indonesian SMBs actually need to operate digitally.
We won't write for the sake of writing. We'll publish when something we learned in production is worth passing on.
What's next
Next week we start a "build log" series on Rentiro — our second vertical SaaS, for the rental industry, which entered development this month. If you're curious how a small studio builds two vertical products in parallel while still serving B2B clients in Japan, subscribe to the feed.
See you in the next one.